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Dividend Yield

Dividend Yield = Annual Dividend ÷ Share Price

This number tells you how much cash the company pays you each year for every dollar of stock price. A 4% yield means $4 of dividends for every $100 you pay.

01 Feel it first

Price down, yield up

Pick a dividend preset, then watch the seesaw: lower price, higher yield. Hit the crash button and see the yield jump on the same cash payment.

Dividend yield
4.0%

02 Break the intuition

High yield is free income

Walk the trap: crash → spike → cut → collapse. Peel the cards to see the sequence.

STEP 1–2
12%
yield after the crash
What happenedPrice fell
Spike
Looks rich
STEP 3
Cut
dividend slashed
Yield & priceBoth drop
Trap sprung
Income gone
Price crashes first — yield spikes to 12% on the old dividend. Then the cut lands. Yield and price both collapse. A double-digit yield is often a warning, not a gift.

03 Run the years

Spend the dividend or reinvest it?

Pick a path and press Play. Same starting stake and yield, but reinvesting dividends compounds your total over 10 years.

Pick a path
Press play
$100

Illustrative $100 starting stake at 4% yield over 10 years.

Pick a path, then press Play to watch the years fill in.

04 Sort them out

Healthy yield or yield trap?

A high percentage is not always good income. Sort each card by whether the yield looks sustainable.

Tap a card, then sort into Healthy yield or Yield trap.

0 / 4 correct

Tap a card, then tap a bucket.

05 Two flavors

Trailing vs forward yield

Last year's cash already paid versus what the company says it will pay next.

Uses dividends actually paid over the last 12 months. Includes special one-time payouts if they landed in the window. Backward-looking — a cut tomorrow does not show up yet.

06 The catch

Typical yields by industry

Utilities and phone companies often pay out; growth tech usually does not. Compare within income peers.

Tech
0.5%
Healthcare
1.5%
Consumer
2.2%
Telco
4.5%
Utilities
3.8%

Sample sector averages. Live sector numbers available on Amsflow.

07 Check yourself

Five quick checks

Question 1 of 5
Quick checkAnnual dividend is $2 and the share price is $50. Yield is:
4% is right. Yield = dividend ÷ price = 2 ÷ 50 = 0.04 = 4%.

08 Where it breaks

When yield misleads you

One-time special payouts

A special dividend inflates trailing yield. Strip specials before you treat the rate as normal yearly income.

Payout the company cannot afford

If the dividend exceeds free cash flow (cash left after keeping the business running) for years, a cut is a when, not an if.

Yield is not total return

A 4% yield with a shrinking share price still loses money. Price change is the other half of what you earn.

Taxes can differ

Qualified dividends, ordinary income, and REIT distributions are not the same after tax. Gross yield overstates spendable income.

Check a live yield.

See trailing and forward dividend yield, payout context, and peers — then screen for sustainable income, not just a high percentage.